RES 20-009RESOLUTION NO. 2O.OO9
A RESOLUTION adopting revisions to the Communications and Community Relations Manager position
BE IT RESOLVED BY THE COUNCIL OF THE CITY OF CAMAS AS FOLLOWS:
The position of Communications and Community Relations Manager shall be revised to be
titled Director of Communications.
PASSED BY the Council and approved by the Mayor this 8th day of September,2020.
SIGNED:
ATTEST:
Clerk
APPROVED as to form:
II
City Attorney
City of Camas
Non-Represented
September 2O2O
DIRECTOR OF COMMU NICATIONS
JOB OBJECTIVES
The individual in this position functions as the City's spokesperson, develops and implements
communication strategies consistent with City goals and objectives, manages the City's external
communication, via the City's website and other technologies, its socia! media platforms, and through
positive relationships with media and the community. This position leads communication for crisis and
issues management, partnerships, professional relations and communications strategies and
implementation. ln addition, the Director of Communications leads message development and
deployment. This position reports to the City Administrator.
ESSENTIAL FU NCTION STATEM ENTS
The following tosks are typicol for positions in this classificotion. Any single position moy not perform oll of these
tosks and/or moy perform similor related tasks not listed here:
Serve as the City's official spokesperson with al! media outlets requiring 24/7 availability for emergency
and/or critical incidents; conduct and/or facilitate media interviews and conferences.
Direct, design, and develop a variety of publications, surveys and promotional items and print media to
share information and increase awareness of the City's goals to both internal and external constituents;
work with City departments and consultants if applicable.
Develop and implement broad public engagement strategies; develop and lead public relations,
marketing campaigns and educationalprograms designed to inform and engage the community; manage
the on-going relationship with the community and key stakeholders.
Conduct research necessary to determine internal and external perceptions about the City.
Lead, develop and execute communications strategies through collaboration with City's leadership
team; serve as a member of the City's leadership team; work collaboratively with departments to
develop and implement communications strategies and messaging consistent with the City's goals and
objectives.
Develop and maintain strong professiona! working relationships with department directors,
representativesof the news media, and with regional partners'public information officials; provide
strong leadership in establishing relationships and fostering partnerships with City staff, the community,
civic, and special interest groups.
Prepare and distribute press releases to media outlets; prepare talking points or presentations/scripts
for elected officials and City staff for general information, news interviews and/or conferences.
Plan strategies to manage emerging issues and crises and serve as the first responder for relevant
information.
Monitor news and social media for City-related communications and discussions; relay community
feedback and engagement trends to elected officials, staff and project leaders.
I
Work with City staff and project leaders on messaging, public outreach strategies, and materials for
electronic and in-person dissemination.
Work in partnership with the Information Technology department to ensure communications and
marketing goals utilizing City platforms is achieved.
Manage the City's official social media platform and City phone app content including posts, blogging,
podcasts, etc.; create graphics and use images and written content to inform and engage the public.
Manage the City's website content consistent with the City's communications strategies; assist staff to
develop and maintain department-level pages.
Exercise high degree of accuracy, correctness and discretion when preparing communications materials
including managing essential and highly confidential and sensitive information.
Provide training on messaging, marketing, and branding to ensure departmental staff are consistent in
carrying forth the City's goals and objectives.
Review and update City's Social Media Policy regularly; create, communicate and disseminate any
com m unication related policies/proced ures.
Stay abreast of new trends and innovations in the field of technology as related to public
re latio ns/co m m u nicatio n s.
Represent the City at various meetings and events; work collaboratively with departments to develop
and organize City-sponsored events.
Work non-traditional work hours to attend or participate in various events and meetings on behalf of
the City; provide in-person support at open houses, forums, workshops and information booths.
Timely and regular attendance.
AUXI LIARY FUNCTION STATEMENTS
Follow all safety rules and procedures established for work area.
Perform related duties and responsibilities as required.
UALIF!CATIONS
Knowledge of:
Principles of marketing and communications and effective social media strategies.
Council-Mayor form of government and the role of communication in support of the Mayor, City
Administrator and Council.
Strong analytical and problem-solving skills, and understanding of client-centered suppoit and
services.
Metrics and methods of data usage to better communication methods/strategies.
The lncident Command System, FEMA training, and the role of the Public lnformation Officer.
Excellent oral, written, presentation, and interpersonal communication skills.
Current public relations, marketing, and journalistic practices and techniques.
Mastery of concepts of grammar and punctuation, copy writing, and editing.
Skill in communication strategy planning and implementation.
Microsoft Suite, desktop publishing, photography, citizen response management tools and website
and social media management and monitoring tools.
Modern office methods, procedures and practices.
Principles and practices of professional business communication methods.
City government functions, policies, rules and regulations; federal, state and local laws, codes and
regulations.
Basic principles and practices of budget administration.
Abiliw to:
Apply communications strategyand public relations principles to complex topics.
Effectively represent the City and interactsuccessfully with internal stakeholders, partner
agencies, med ia, com m u n ity, vendors/contractors, a nd business leaders.
Demonstrate strong on-camera presentation, to include interviews withtelevision, radio, and
various media outlets.
Communicate effectively in oral and written form, using language that is appropriate to the
person, group, or audience.
Develop creative ideas in relation to public information projects.
Develop policies related to communication procedures/strategies.
Establish effective working relationships at all levels of the organization.
Create informationa! graphics using desktop publishing, images and photography.
Research and implement new communication techniques.
Work independently using independent judgment with little direction, organize work, set
priorities, and meet deadlines
Work outside regular office hours, and sometimes unpredictable hours, to meet Cityneeds.
Manage multiple tasks and complete projects on a deadline.
Maintain professionalism and effectiveness while working under pressure; remain calm, deliberate,
tactful, and advisory in stressful and emotional situations.
Mainta in confidentia lity.
Perform the essential functions of the job, with or without reasonable accommodation.
Educati on and Ex rience Guidelines
Any combinotion of education ond experience that would likely provide the required knowledge and obilities is
quolifying. A typical woy to obtoin the knowledge and abilities would be:
Education:
Equivalent to Bachelor's degree in communications, marketing, journalism, public relations,
English, or related field preferred, with a graduate degree desirable.
Experience:
Five (5) years of experience as a full-time communications, marketing, or public relations
professional with demonstrated success and supervisory experience; program oroperational
leve! experience in government preferred.
License or Certificate
Possession of a valid driver's license.
Accreditation in Public Relations (APR) credential preferred.
PHYSICAL DEMANDS AND WORKING CONDITIONS
The physical demonds herein ore representative of those that must be met by on employee to successfully perform
the essentiol functions of this job. Reosonable accommodotians moy be mode to enable individuals with disabilities
to perform these essentialjob functions.
Environment: Office environme nt; exposure to computer screens.
MobiliW: Sitting for prolonged periods of time; extensive use of computer keyboard. May stand for
long periods of time, lift and carry office equipment, supplies and materials. Basic communication
skills such as talking and hearing are needed for frequent person-to-person contacts on the phone
and in person.
Vision: Visual acuity to read numerical figures.
Other Factors: Periods of time may be spent outside in varying weather conditions. lncumbents will
be required to work extended hours including evenings and weekends. lncumbents may be required
to travel outside City boundaries to attend meetings.